With a corporate career in Customer Service, Marketing and Sales behind her, Susannah returned to her real love; as a teacher of English.
With an honours degree in English from UCG, she has mentored hundreds of top level professionals in the Cambridge exams as a teacher of English to non-nationals.
Having trained hundreds of non-native speakers, some to the highest level of English accreditation such as FETAC, IELTS, CAP,CAE awards in Ireland, Susannah is uniquely qualified to ensure all course attendees reap massive benefits.
Why is proficiency in the English Language important for Business?
Every touch point with a customer, known as the “moment of truth” can mean the difference between delighted customers who buy from you time and time again: and refer all their friends – and a disgruntled one who rubbishes your brand. The top brands, famous for having high Net Promoter scores and associated profits, focus on delivering superior customer experiences.
As more businesses and retailers turn to non-native speakers to keep staff costs down, many are missing out on sales and profits as well. And it’s no surprise that their Net Promoter Score (NPS) plummets as well..
There are numerous English language schools that help people learn the basics of the English language. However, it does however require a unique skill to teach someone, whose mother tongue is not English, to become a star customer facing individual. By mastering the specific vocabulary, regional colloquialisms, nuances of language ultimately meaning your company is presented in its best light.
